TPA strengthens Germany based team of executive coaches



Building on his extensive experience as an executive manager, Alfred balances bottom line business realities — like the need for speed and impact — with passion and creativity. Formerly Regional Manager, Scandinavia and Benelux, at Google and previously CEO of Lycos InC, one of the first large search companies based in Boston, Massachusetts, he successfully led teams towards high performance by applying conscious leadership and combining neuroscience and wellbeing.


Alfred further strengthens the TPA Germany team´s expertise in cross-cultural leadership, having also lived and worked in South East Asia. He was formerly Vice President of Bertelsmann online,, based in Tokyo, and Executive Board Member of one of Korea’s largest internet and media companies, Daum Communication, in Seoul.


Vanessa Cox said, “We’re delighted to welcome Alfred to our team of German-speaking executive coaches. Not only does he bring first-hand knowledge in the topic of New Work and the technology field but also his experience in supporting organisations in their transformation process further strengthens and expands our ‘Mittelstand’ footprint.”


Alfred states, “I look forward to working with Vanessa, Marc Lafeuille and Bettina Mallett in Germany and the UK and also Rainer Schmitz and Nadine Slater in Asia to support German senior executives and their teams in their transformation process towards conscious leadership and meaningful growth.


 Note to Editors:


TPA is a leading Executive Coaching firm that develops senior leaders, teams and organisations internationally. Since 2003 the company has hand-picked its coaches based on their own senior business track records, their diverse backgrounds and a shared set of values. As a result they provide some of the most experienced and highly-qualified Executive Coaching consultants for clients in the UK and across the world.


The company has offices in London, Berlin, Paris, Dublin, New York, Shanghai, Hong Kong, Beijing and Singapore. They offer coaching in English, French, German, Italian, Spanish, Portuguese, Cantonese and Mandarin.


TPA has three key Executive Coaching offers:


  • Individual Executive Coaching
  • Board, Team and Group Coaching
  • Organisational Development


With specialisms in:


  • Board & Senior Executive Mentoring
  • Family Business Coaching
  • Elite Business Performance
  • Diversity & Inclusion Coaching
  • Resilience & Crisis Coaching
  • Transition Coaching Expertise


The TPA philosophy: To be great Thinking Partners with our clients.



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For further information, please contact:


Ellie Rathbone at The Preston Associates:

[email protected] / 020 7373 5663


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