Experience
Lucy began her career in China as an engineer before moving to Belgium to complete her studies and starting her professional journey in the luxury sector. She later built an international career across Asia, including in Hong Kong, where she developed an Asia Pacific Aviation Logistics division into a multimillion-dollar business and successfully led further transformations in the hospitality sector. After more than 25 years living and working across Australia, Belgium, France, Hong Kong, Singapore, and China, Lucy was appointed VP/GM Greater China for a global supply chain company, driving innovation and working with leading global brands. She then joined a European consumer goods multinational as Managing Director Asia Pacific, reporting to the global CEO, with full P&L responsibility across manufacturing, sales, operations, R&D, and procurement, and contributing to M&A activities in China.
Ten years ago, Lucy transitioned into executive coaching, supporting senior leaders and leadership teams in complex, multicultural environments. Born in Shanghai and later naturalised as a Belgian citizen, Lucy has held senior roles including Global Board Member, Managing Director Asia Pacific, and CEO Greater China. Her multicultural experience enables her to navigate and bridge cultural complexity effectively. As a coach, she combines trust, intuition, and compassion to challenge limiting beliefs and help leaders unlock their potential and that of their teams. She is valued as a trusted thinking partner who supports leaders in achieving meaningful and sustainable outcomes.
Lucy coaches primarily in English and Chinese, is fluent in French, and is based in Shanghai, travelling frequently across Europe and Asia. She is currently studying philosophy and enjoys reading, hiking, kung fu, and yoga.
Education, Qualifications, Professional Memberships