The Preston Associates strengthens executive coaching team in Europe



October 2021


Leading executive coaching specialist The Preston Associates (TPA) has welcomed international business transformation leader Bianca Portulan to their team of Executive Coaches. Based out of the Netherlands, Bianca is fluent in English, Portuguese and French and previously worked at a senior level across financial services, technology, and communications before becoming an executive coach. She offers a deep understanding of the opportunities and challenges that arise from leading complex business transformations.




A Brazilian national, Bianca began her career in Latin America and then New York, working for HSBC, BankBoston and JP Morgan Chase. On moving to Europe, Bianca joined Hewlett Packard responsible for strategic business development programs targeting large IT outsourcing deals.  Later at Nokia she held multiple leadership positions in Business Operations, Strategy and Sales before becoming a Transformation and Change Management Lead, working directly with board members to advise and support on global transformational strategies.


Tom Preston, Founder of TPA, comments, “I and the entire team at TPA are delighted to extend a very warm welcome to Bianca who joins our very talented team of Executive Coaches. Bianca is located in Amsterdam and so augments our offering to all our Benelux clients. She also adds tremendous value to our clients further afield with her extensive international leadership experience, especially in the fields of transformation and change management, and her fluency in Portuguese, French and English. She embodies our “coaching without borders” approach to matching the very best coach to each client regardless of location.


Bianca has lived leadership through coaching for the majority of her career and has extensive experience in 1:1, team and group coaching. She is a warm yet challenging coach, determined to open up the very best of her client’s potential and performance.


Bianca comments, “As a coach, I focus on creating a space of psychological safety that allows my clients to stand back from the day-to-day busy corporate life engaging in the flexible strategic thinking necessary to understand, gain perspective and effectively navigate complex business challenges.”





Note to Editors:


TPA is a leading Executive Coaching firm that develops senior leaders, teams and organisations internationally. Since 2003 the company has hand-picked its coaches based on their own senior business track records, their diverse backgrounds and a shared set of values. As a result they provide some of the most experienced and highly-qualified Executive Coaching consultants for clients in the UK and across the world.


The company has offices in London, Berlin, Paris, Dublin, New York, Shanghai, Hong Kong, Beijing and Singapore. They offer coaching in English, French, German, Italian, Spanish, Portuguese, Cantonese, Mandarin and Russian.


TPA has four key Executive Coaching offers:
• Individual Executive Coaching
• Board, Team and Group Coaching
• Organisational Development
• Organisational Insights Reviews


With specialisms in:
• Board & Senior Executive Mentoring
• Dynamic Growth Hub
• Family Business Coaching
• Elite Business Performance
• Diversity, Equity and Inclusion in Business
• Resilience & Crisis Coaching
• Transition Coaching Expertise


The TPA philosophy: To be great Thinking Partners with our clients.


– Ends –

For further information, please contact:

Ellie Rathbone at The Preston Associates: / 020 7373 5663

Posted On: