When we coach executive boards / senior leadership teams, we like to use a simple and quick exercise to anchor commitment to a seemingly daunting strategic plan.


We provide a list of quotes around “Being bold” and ask the team members to choose the quote that most resonates with them and exemplifies the “war cry” for what they are embarking on. The above quote in our title (by Robert Frost) is the one most often chosen by these teams. Yearning to be free is a strong motivational factor for many across levels of hierarchy, across cultural differences and in every economic context.