Ulrich Melzer


Managing change has been a constant in Ulrich´s over 25 year career in FMCG. Creating sustainable success in these environments requires a focus on the people that drive such change; empowering them to achieve individual, team and business performance. Ulrich`s coaching style is driven by his genuine warm interest in people and focus on outcomes. Encouraging business leaders to think outside the box to find authentic and effective solutions.


Building up the first European Coca-Cola bottler from scratch in the unprecedented circumstances of the fall of the wall 1989; executing the Diageo merger and transforming the business as a Marketing Director; leading Diageo Turkey successfully through the hyper-inflation crisis of 2001; re-inventing Diageo Germany and forming and leading D-A-CH as a new unit. Ulrich has a track record of creating high performing teams and sustainable business performance.

He believes that the constantly increasing uncertainty in the outside world requires a new level of inner certainty. Self-awareness, self-understanding and purpose are essential in providing authentic inspirational leadership. Self- leadership unlocks an individual’s full potential allowing them to succeed in an ever changing context in order to make a difference.

Education, Qualifications, Professional Memberships

• Dr. Bock Coaching Akademie (Life-Coach 2016, Master-Coach 2017, Potential based Coaching 2019)
• Master of Arts (1983 Indiana University of Pensylvania, USA)
• Diplom-Ökonom (1981 Merkator Hochschule Duisburg, Germany)
• Ulrich speaks German, English, Spanish and lives currently in Granada and Berlin

Contact details

E: ulrich.melzer@theprestonassociates.com
M: +49 176 4043 6828
T: +44 (0)20 7373 5663

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