Cathy (Liyuan) Wen


Cathy’s coaching style reflects her dynamic professional experience of over 20 years in the public sector and multinational organizations such as Nike, Omnicom Group and Ferrari.

With wide-ranging experience in marketing, communications, government, PR, media and crisis management, Cathy helps her clients identify their most critical development goals and achieve lasting behavioral changes. As an executive coach, her style is business-focused, empathetic yet challenging with a focus on the balanced development of her client’s mind-set and skillset.  


Before becoming an executive coach, Cathy’s career was focused on marketing and communications in the highly competitive consumer sector. She has over two decades of experience working with people from diverse cultures and professional backgrounds having lived in China, Canada and the USA, as well as working with three world renowned organizations operating in China/Asia.

Cathy therefore has a deep understanding of communication, cultural impact, the complex relationship between an organization’s global headquarters and its regional markets, as well as the unique leadership challenges executives are facing in a fast developing market. Her passion for life-long learning and a genuine interest in helping others to live a fulfilling life add depth to her coaching practice.  

Education, Qualifications, Professional Memberships

  • Associate Certified Coach of the International Coach Federation
  • Accredited Organizational Coach, Institute of Executive Coaching and Leadership, Australia
  • Accredited Team Coach, Institute of Executive Coaching and Leadership, Australia
  • MBA, University of British Columbia, Canada
  • Member of MBA Career Mentor Program, China Europe International Business School
  • Fluent in Mandarin Chinese and English

M. +86 13482 185 533

 Download Biography  Click to download biography